Complete Course Syllabus
Sr. No. | Modules |
1 | Introduction to Digital Marketing |
2 | Digital Marketing Landscape |
3 | Search Engine Optimization (SEO) |
4 | Keyword Research and Analysis |
5 | On-Page SEO Techniques |
6 | Off-Page SEO Techniques |
7 | Technical SEO |
8 | SEO Tools and Analytics |
9 | Content Marketing Strategy |
10 | Copywriting for the Web |
11 | Content Creation and Curation |
12 | Blogging and Article Writing |
13 | Video Marketing |
14 | Infographic Marketing |
15 | Content Distribution and Promotion |
16 | Social Media Marketing |
17 | Facebook Marketing |
18 | Instagram Marketing |
19 | Twitter Marketing |
20 | LinkedIn Marketing |
21 | Pinterest Marketing |
22 | Social Media Advertising |
23 | Influencer Marketing |
24 | Social Media Analytics |
25 | Email Marketing |
26 | Email Campaign Strategy |
27 | Email List Building |
28 | Email Copywriting |
29 | Email Automation |
30 | Email Marketing Analytics |
31 | Pay-Per-Click (PPC) Advertising |
32 | Google Ads |
33 | Bing Ads |
34 | PPC Campaign Structure |
35 | Ad Copywriting |
36 | Landing Page Optimization |
37 | Conversion Tracking |
38 | Remarketing Strategies |
39 | Display Advertising |
40 | Digital Analytics |
41 | Google Analytics Fundamentals |
42 | Data Analysis and Interpretation |
43 | A/B Testing |
44 | Conversion Rate Optimization (CRO) |
45 | User Experience (UX) Design |
46 | Funnel Analysis |
47 | Customer Journey Mapping |
48 | Digital Marketing Strategy |
49 | Integrated Marketing Campaigns |
50 | E-commerce Marketing |