Complete Course Syllabus

Sr. No.

Modules

1

Introduction to Digital Marketing

2

Digital Marketing Landscape

3

Search Engine Optimization (SEO)

4

Keyword Research and Analysis

5

On-Page SEO Techniques

6

Off-Page SEO Techniques

7

Technical SEO

8

SEO Tools and Analytics

9

Content Marketing Strategy

10

Copywriting for the Web

11

Content Creation and Curation

12

Blogging and Article Writing

13

Video Marketing

14

Infographic Marketing

15

Content Distribution and Promotion

16

Social Media Marketing

17

Facebook Marketing

18

Instagram Marketing

19

Twitter Marketing

20

LinkedIn Marketing

21

Pinterest Marketing

22

Social Media Advertising

23

Influencer Marketing

24

Social Media Analytics

25

Email Marketing

26

Email Campaign Strategy

27

Email List Building

28

Email Copywriting

29

Email Automation

30

Email Marketing Analytics

31

Pay-Per-Click (PPC) Advertising

32

Google Ads

33

Bing Ads

34

PPC Campaign Structure

35

Ad Copywriting

36

Landing Page Optimization

37

Conversion Tracking

38

Remarketing Strategies

39

Display Advertising

40

Digital Analytics

41

Google Analytics Fundamentals

42

Data Analysis and Interpretation

43

A/B Testing

44

Conversion Rate Optimization (CRO)

45

User Experience (UX) Design

46

Funnel Analysis

47

Customer Journey Mapping

48

Digital Marketing Strategy

49

Integrated Marketing Campaigns

50

E-commerce Marketing